Panasonic forges long-term partnership with Tennis Australia
Panasonic Australia's three-year sponsorship agreement with Tennis Australia will associate the brand with prestigious sporting events throughout the summer, commencing in January 2010 and continuing until 2012.
With Panasonic Australia as the official TV, Camera and Air Conditioning Sponsor of Tennis Australia and the Australian Open, Panasonic's market-leading products – LUMIX digital still cameras, VIErA TVs and Inverter Air Conditioning systems – will be aligned with Tennis Australia.
Steve Wood, CEO Tennis Australia believes Panasonic offers a natural fit for the Australian Open and the Australian Open Series events. “We are excited to have Panasonic committing to what will be an enduring and successful relationship,” he said.
Tennis Australia joins Panasonic's current sports sponsorship portfolio that includes major deals with the AFL and Australian Rugby Union during winter months. Panasonic's association with Tennis Australia creates a year-round association with sport.
Steve Rust, Managing Director, Panasonic Australia confirmed that sponsoring Tennis Australia as the official TV and Camera and Air Conditioning partner, delivers the brand an association with one of world’s most prestigious sporting events – the Australian Open.
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