Vancouver 2010 Olympic Winter Games
Sponsorship of the Vancouver Olympic Winter Games
Part of the Olympic Games for more than 20 years, Panasonic is proud to support the Olympic movement - aimed at promoting world peace through sports. An Official Worldwide Olympic Partner in the Audio and Visual Equipment category since The Olympic Partner Program commenced at the Calgary Olympic Winter Games in 1988, Panasonic played a key role in bringing the games to life as the official Audio and Visual partner at the Vancouver Olympic Winter Games and Paralympic Winter Games in 2010. Sponsorship included its full lineup of HD equipment, and the largest supply of A/V equipment for any Winter Games in the company's history.
Panasonic's Full HD 3D Theatre Olympic Pavilion
Panasonic Corporation had its own Olympic Pavilion featuring two full HD 3D theatres at LiveCity Vancouver Yaletown, official celebration site of the 2010 Olympic Winter Games.
The Panasonic FULL HD 3D THEATRE offered the first opportunity to experience a new era of immersive visual entertainment with a 3D experience that easily rivals the best that can be seen in cinemas, soon available for consumers' homes. Throughout the Games, the theatres screened high definition, three-dimensional video of the 2010 Opening Ceremony and highlighted footage of the 2010 Games.
The opening of the pavilion was marked with the launch of Panasonic's new song embodying its global philosophy and vision. Sung by the diva Sarah Brightman, you can hear the song and view the video clip “Shall be done” here.
More information about the pavilion and Panasonic's 3D technology can be found at www.panasonic.com/3D.
‘Shall be done’ sung by Sarah Brightman
Be among the first to see and hear the new Panasonic song and music video ‘Shall be done’, sung by international superstar Sarah Brightman, the world's biggest selling soprano of all time. The lyrics reflect the spirit of Panasonic's “ideas for life” brand platform, capturing Panasonic's corporate philosophy and vision, reflecting their commitment to sustainability for future generations. You'll hear “Shall be done” across Panasonic's marketing channels, including online, advertising and events.
One Winter, Five Dreams blog
Share in the excitement of the Winter Games with Panasonic Global's “One Winter, Five Dreams” athletes' blogs, where you'll find the blog by the winner of the Panasonic Gold Blogger competition who recalls his experience of being at the Games.
The five athletes striving for glory at the Vancouver 2010 Olympic Winter Games, blogged on their quest to overcome a variety of adverse circumstances to compete in the Olympic Games.
The five athletes were Robel Teklemariam (men's cross-country skiing, Ethiopia), Clyde Getty (men's freestyle skiing, Argentina), Tugba Karademir (ladies figure skating, Turkey), Katharine Eustace (women's skeleton, New Zealand) and Kazuhiro Koshi (men's skeleton, Japan).
Visit the athletes' blog and meet the Gold Blogger at http://5dreams.panasonic.net
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